Société des Bains de Mer

For over a century and a half, the Société des Bains de Mer has embodied the elegance and prestige of the Principality of Monaco. Created at the instigation of the Sovereign Princes to transform the rock into a world-class destination, it is today the living symbol of Monaco's art de vivre.

A pioneer in luxury tourism, SBM has built a unique ecosystem where hospitality, gaming, gastronomy and culture interact in perfect harmony. Through iconic establishments, it shapes the experience of those who seek excellence: legendary palaces, Michelin-starred restaurants, mythical casinos, exceptional spas and unmissable entertainment venues. Each address embodies the refinement and visionary spirit that make Monaco unique.

But beyond its heritage, it is a company in perpetual reinvention. SBM invests to modernize its offer, imagine new concepts and constantly enrich the customer experience. Recently, new real estate, hotel and leisure projects have been added to its portfolio of activities, while integrating a sustainable approach that respects the local environment.

A major player in the local economy, Société des Bains de Mer also contributes to Monaco's cultural and social influence. Its commitment to community life, its patronage of the arts and its support for sporting events bear witness to a global vision, deeply rooted in the fabric of Monaco.

Over the decades, SBM has preserved its heritage while reinventing itself, true to one ambition: to embody authentic, timeless luxury in Monaco, always on the move. A unique signature that continues to attract visitors from all over the world, positioning the Principality as one of the most prestigious international destinations.