Incentive Concept

Incentive Concept, managed by Laurence Cellario, is a Monaco-based agency specializing in the organization of incentives for local and international clients. Since 2000, it has also been offering a full range of services for the organization of business, tourism, cultural and sports trips and stays, as well as event logistics management. Incentive Concept is also involved in the organization of shows, animations, decorations and the management of events linked to motor racing competitions such as Formula 1 Grand Prix, GP2, Indy Cars and Champ Cars. The agency distributes the 'Paddock Magazine' and acts as an intermediary in the digital distribution of tourism products and experiences. It also markets motorsport products at trade fairs and shows, consolidating its expertise in events and tourism for Monaco.